The Internet is rife with fake users and bots, and it takes very little for them to infect the go-to-market strategies of businesses across multiple industries. When they pollute audiences with false information and bog down campaigns with invalid traffic, they can have massive effects on the overall efficiency of a business, leading to skewed optimizations and unusable smart audience segments.

How to Block Fake Users Automatically

Block fake users, It’s important to have clear policies in place for identifying and blocking fake accounts. One key method is to require email verification during registration, as this helps prevent illegitimate user accounts from being created. Another effective technique is to use IP blocking to restrict users from a certain geographic region. Finally, social media platforms need to communicate with each other — if Facebook blocks a fake account, it needs to send the user’s profile name and email address to Twitter to make sure that the same spammers don’t register on both sites.

Other telltale signs of a fake user include shortened usernames or variations on real ones with numbers and symbols. For example, “johndoe123” is more likely a fake user than “j0hn_doe_123.” Finally, users who spend too much time making comments on various social posts may be trolls. These types of accounts often churn out vitriolic and negative remarks in an attempt to disrupt discussion. If you notice a pattern of this behavior, be sure to block the user. This will ensure that the user’s content isn’t shared or promoted on your website.