Whether you’re types of instagram ads to spark an active conversation with your audience, gauge interest in a new product, or drive traffic to your website, Instagram offers a variety of advertising formats that can help achieve your objectives. Each format offers a unique opportunity to connect with your audiences in distinctive ways, so choose one that aligns best with your campaign content and call-to-actions.

Single image/video ads in square and landscape formats can be served in a user’s feed, in their profile, or in the Discover home. Carousel ads can include up to 10 images or videos, and are a great way to showcase products, provide a more detailed product description, or highlight a customer benefit.

For a more targeted approach, consider using the Location Targeting option to reach people in a specific geographic area. This can be beneficial if you’re running a local or regional campaign, and want to ensure your ads only appear to people who are likely to be interested in them.

Demystifying Instagram Ad Types: A Comprehensive Comparison

Creating a paid campaign on Instagram is simple enough with Mailchimp’s social media posting platform. However, running a successful ad campaign on any platform requires strategy and knowledge of best practices. A professional can help you create an effective paid campaign that reaches a targeted audience and grows your business.

Paid Instagram ads can be an effective way to reach a new audience and grow your business, but only if they’re done right. Be sure to follow best practices and consult a professional like Lead Genera to ensure your campaign is cost-efficient and effective.